Read Export Strategy: Markets and Competition (Rle Marketing) - Nigel Piercy | PDF Online

Read Export Strategy: Markets and Competition (Rle Marketing) - Nigel Piercy | ePub

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for

Title : Export Strategy: Markets and Competition (Rle Marketing)
Author : Nigel Piercy
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 05, 2021

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