Read Online On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans (China Perspectives) - Xiuwen Feng | ePub Online

Read On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans (China Perspectives) - Xiuwen Feng file in ePub

This book focuses on the cross-cultural advertising communication and aesthetic issues ofbrands and brand slogans. Based on the pragmatic translating theories and case studies ofa fewclassic brand translations, the book puts forward the Three Aesthetic Principles of translating brands. The bookspecial features the cultural in addition to the business aspect of introducing

Title : On Aesthetic and Cultural Issues in Pragmatic Translation: Based on the Translation of Brand Names and Brand Slogans (China Perspectives)
Author : Xiuwen Feng
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 05, 2021

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